Al Lewis, columnist for Wall Street Journal, pointed out in this article that we should not trust owners of these huge databases.
Private Data Brokers Know Too Much About You - WSJ:
The Federal Trade commission just released their report on data brokers. I agree with the recommendations completely -- they are a good first step.
I think that the law should be expanded to cover more than just data brokers like Axiom. It should also include every company that maintains a database that holds personally identified data. That data includes magazine subscriptions, loyalty cards, tolling data, credit card sales, library book borrowing etc.
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